Recoup
THEY ASKED
Recoup is a ginger-powered health drink for workout recovery and daily wellness that’s clinically proven to reduce post-workout muscle soreness, aid digestion, and boost immunity. Recoup was in need of a brand overhaul and, most importantly, an overhaul of their product design. So they hired us.
WE ANSWERED
We re-imagined Recoup’s foundational identity system – logo, palette, typography, photography – and applied it to the brand new Recoup bottle design. We developed a vibrant, regenerative identity based on perfect circles. It was a challenge to stand out on the shelf in an incredibly saturated health drink space, all while keeping it classy.
OUR SERVICES
Brand Positioning
Visual ID
Voice ID
Product Design
CREDITS
Creative Direction | Jonathan Campo + Henry Mathieu
Art Direction + Graphic Design | Jonathan Campo + Missy Bruno
Let’s Talk
If you need some brand work and/or a new website, Gravy Boat Regatta bills on a project basis. If you need ongoing creative services, we can set up a retainer. We often function as the external marketing department for companies that have ongoing advertising and design needs, but don’t want to recruit and staff an internal marketing department.