IBM Think Lab
THEY ASKED
IBM’s THINKLab conducts cutting-edge research that produces serious results for a wide range of IBM’s clients. But the business and consumer facing brand of the THINKLab did not communicate the dynamism of the research arm. They needed a cutting edge website to show off their cutting edge achievements in order to convince managers, C-suite execs, movers, and shakers to hire IBM to analyze their data and innovate new ways for their businesses to be more competitive.
WE ANSWERED
We conceived a digital experience that utilizes 3D polyhedrons as design elements to organize site content and that serve as the parallax functionality of the site's navigation. We created a simple, elegant, and intriguingly unorthodox site to articulate the innovative spirit of THINKLab.
CREATIVE SERVICES
Art Direction
UX/UI Design
CREDITS
Art Direction | Jonathan Campo
Campaign Development | Jonathan Campo
Agency Of Record | Havas (contracted Gravy Boat Regatta)
Let’s Talk
If you need some brand work and/or a new website, Gravy Boat Regatta bills on a project basis. If you need ongoing creative services, we can set up a retainer. We often function as the external marketing department for companies that have ongoing advertising and design needs, but don’t want to recruit and staff an internal marketing department.