Galaxy Fund Management
THEY ASKED
Galaxy Fund Management offers Bitcoin and diversified crypto exposure via passive and active funds. Galaxy needed a distinctive brand identity and messaging strategy that telegraphed their legitimacy with institutional investors while standing out in an increasingly crowded digital asset market.
WE ANSWERED
We looked back in time and were inspired by the aniconism of ancient spiritual patterns. The Moors used geometry to convey mathematical beauty in its purest form, and to honor a creator as the architect of our world and our place within cosmos. The Galaxy Fund Management design system is rooted in this sacred geometry. Add some modernist, geometric shape-and-line illustrations to abstractly express both the beauty of blockchain and the cosmos, and you have a brand that inspires trust in a brand new asset class.
CREATIVE SERVICES
Market Research
Brand Positioning
Visual Identity
Voice Identity
Graphic Design + Art Direction
Copywriting
Campaign Development
Vis ID
Write here about the brand book…
CREDITS
Creative Direction | Jonathan Campo + Henry Mathieu
Graphic Design + Art Direction | Charlie Jackman + Jonathan Campo
Copywriting | Henry Mathieu
Let’s Talk
If you need some brand work and/or a new website, Gravy Boat Regatta bills on a project basis. If you need ongoing creative services, we can set up a retainer. We often function as the external marketing department for companies that have ongoing advertising and design needs, but don’t want to recruit and staff an internal marketing department.