Relay

Relay is a brand new financial product that rewards you for planning ahead. Plan smart by setting funds aside in a Planned Spend Account. Spend happy knowing you're getting 3-13% cash-back on cash you know you're going to spend anyway. Gravy Boat Regatta has done all of the branding and advertising for this exciting new fin-tech startup. Relay sponsors the Andretti Autosport Indy car #26, driven by rookie Zach Veach.  

Identity design

Gravy Boat Regatta started from scratch. Armed with some market research and an idea for a new financial product, we forged a logo mark and crafted an entire corporate identity system. Relay’s resulting playful, typographic ambigram mark can be read up-side down, and right-side-up. The hexagon shape that anchors the mark is used as a design motif in our larger visual system. Relay’s color palette consists of bold, saturated colors that reflect the exuberance and satisfaction of achieving a goal.

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RelayColors.jpg
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Brand in Action

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File under

advertising, branding & identity, design

Credits

Creative Direction by Henry Mathieu & Jonathan Campo

Design by Jonathan Campo