Piggly Wiggly – Foodly Foodly

This 360 campaign was based on a very simple device: PiggLY WiggLY -> FoodLY FoodLY. We ran happy happy, campy campy, foodLY foodLY TV, print, outdoor, and radio ads all summer long, until people started putting -LY suffixes after everything they ate.  


Piggly Wiggly – Won't Solve My Problem

Piggly Wiggly's low-priced groceries won't solve all your problems, but they will save you money.  

File under

360 campaign, advertising, broadcast, integrated, print



Creative Direction & Directed, and Written by Henry Mathieu

Art Direction by Justin Harris & Jen Tarsio