New Products from Microsoft Launching April 1st!

Microsoft actually does unveil new products occasionally, and often without the trademark bombast and black turtleneck fanfare of another tech company whose name we shall not speak. Also, Microsoft actually does have a sense of humor. So when they needed some new products to launch on April Fool's Day, here's what we helped them promote. And while these products don't actually exist just yet, the good people on Microsoft's R&D team are working their little hearts out to bring everyone their very own Sidekick. Look for yours in stores in the coming months.

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Credits

Art Direction/Design/Copywriting

Jonathan Campo and Henry Mathieu

File under

Advertising, silliness