KA-Bar makes some of the world's finest military, hunting, and tactical knives.  We created a campaign that features KA-Bar diehards – servicemen, hunters, outdoorsmen – who lead hardcore lives. We brought their stories to life on KA-Bar's website, in print, and through testimonial video content where we animated some hardcore tattoos. In moments of extreme adversity, those who know rely on KA-bar.


File under

advertising, animation, broadcast





Directed by Joshua Frankel

Produced by Elissa Federoff

DP by Jeff Barnett-Winsby

Sound by John Moros

Post by Omega Darling

Creative Direction by Henry Mathieu

Agency Rawle Murdy