IBM ThinkLab

The Ask

IBM’s THINKLab conducts cutting-edge research that produces serious results for a wide range of IBM’s clients. But the business and consumer facing brand of the THINKLab did not communicate the dynamism of the research arm. They needed a cutting edge website to show off their cutting edge achievements in order to convince managers, C-suite execs, movers, and shakers to hire IBM to analyze their data and innovate new ways for their businesses to be more competitive.

The Answer 

We conceived of a digital experience that utilizes 3D polyhedrons as design elements to organize site content and that serve as the parallax functionality of the site's navigation. We created a simple, elegant, and intriguingly unorthodox site to articulate the innovative spirit of THINKLab.