Gainbridge is an insurtech startup company backed by Group 1001. They bypass the brokers and sell annuities directly to consumers online. But when Gainbridge launched, nobody had ever heard of the brand. So how did they break through?
Gainbridge launched with a couple of flashy TV commercials and several high profile sports sponsorships, including: the Indy 500, the Andretti Autosport #26 Indycar, and the MLS team DC United. Check out our work below.
Indy 500 sponsorship
We wrote and directed a national TV spot, radio ads, all manner of out of home collateral, and of course the livery of the Gainbridge Indycar – Andretti Autosport #26.
We wrote, designed and produced ads that appeared nationally in the New York Times, Wall Street Journal, New Yorker, and The Economist.
DC United Sponsorship
We wrote, designed and produced collateral for DC United stadium.
Creative Direction/Art Direction/Copywriting
by Jonathan Campo and Henry Mathieu
Design by Missy Bruno
Animation by Marina Gvozdeva