eos
The Ask
EOS needed a tight social program to gain 2 million Instagram followers and drive sales leading up to the holidays.
The Answer
Over the 2018 holiday season, Gravy Boat Regatta created a whole lot of organic and paid social media content for EOS, which pushed them over the 2 million followers threshold and helped them hit all their Q4 sales targets. We launched a variety of new EOS lip balms including: ‘Dazzling Ruby Tint’ their 1st ever tinted lip balm, a Holiday Collection, a Tropical Escape Collection, a Mood Stones Collection, and a (RED) lip balm where 15% of sales supported (RED)’s fight to end AIDS.
Credits
Art Direction by Jonathan Campo, Missy Bruno
Design by Jonathan Campo, Missy Bruno, and Sydney Estill
Animation by Marina Gvozdeva
Agency Gravy Boat Regatta
File under
Design, content, video, animation, stop motion, social media